June 17, 2014
Hi Everyone, welcome to my internet/marketing blog. Sometimes it is hard to keep up with all the changes that are happening in the world of online marketing and here you will find some great information to help you keep on the inside track. There are so many different facets to internet marketing and I hope to impart some of my knowledge so that you can benefit.
July 8, 2014
Local online marketing can mean various things to various businesses, however the majority of small company owners are just lost when it concerns the technical jargon and techniques involved. Whether you call it regional online marketing, local business advertising, local search marketing, local SEO marketing or simply plain local marketing, it is all part of the very same animal – marketing your company on the internet to people in your area who will certainly be your actual physical clients. When it is done properly, it can be very successful in gaining you far more customers who are willing to spend their money on your goods or services.
When it pertains to online marketing for local companies, the ROI is normally much better when compared with the “old” or “traditional” marketing approaches which made use of to be the only choices. These include however are not restricted to: Yellow Pages advertising, radio and/or TV commercials, signboards, giving out leaflets, and so on. While these methods still work for some kinds of small businesses, they are normally far less reliable than their modern-day online counterparts. Not just are they less efficient, however if you have actually ever investigated them (or utilized them); you understand how costly they can be.
How should your company strategy local web marketing? That depends on your kind of company, area and target market along with the expense of your items. For example, it wouldn’t make good sense for a corner coffee shop to invest thousands every month in every kind of online advertising offered, unless they were able to handle the ridiculous amount of company those projects would develop. Possibilities are they would not be able to manage that many new customers and still retain their level of client service (which keeps those consumers coming back). Nevertheless, a business that offers emergency flooding clear up, for example, could charge a significant amount of money for such an undertaking During that case, even 10 brand-new consumers each month sent out through their regional business advertising efforts online would justify that very same cost. That does not imply the local tea rooms shouldn’t make use of local online advertising techniques – the strategy made use of would just be various for optimal efficiency both in cost and result.
There are lots of various sorts of regional internet marketing that can be extremely efficient for small business owners. The one lots of people consider is natural Search Engine Optimization advertising. This is a approach that requires getting your website to show up on as high as possible when individuals are looking for exactly what you offer. For instance, a individual might type “salt lake city television repair work” into Google. If your internet site is enhanced for natural SEO, your website will certainly show up at the top of the outcomes. Because 75 % of users never scroll past the very first page, this is huge for your company. In fact, lots of people just look at the very first 3 results.
Another very efficient online marketing technique is using online directories such as Google+ Citizen. When you do a Google search, these are the listings you see at the top of the page with their addresses and markers revealing them on a map. Once more, if you are in these search engine result, you’re in, especially considering that in many cases, these outcomes take up a minimum of half the page. Enhancing these directory listings is also essential. Numerous of these sites have testimonials of your company, and you can upload videos, images and other info. It’s practically like a mini-website for your company where users can find out all the important info and see what others have actually experienced when working with you.
Another technique that can be really reliable for companies both little and large is video advertising. Video advertising works exceptionally well especially for companies that provide something individuals need right away. For example, emergency locksmith services, plumbing services, roof repairs or electrician services. When visitors searching for your services see your video at the top of the organic search engine results, if they like what they see and consider your firm to be trustworthy and reliable, your phone will be ringing off the hook!
When numerous small business owners think of local online marketing, they think of their internet site. The first thing that comes to mind is, “I already have a web site. Isn’t really that enough?” Excellent question. The response I always give is, “That depends. Is it making you money?” Many entrepreneur don’t have an response, either due to the fact that they have no way of tracking their traffic and conversions or (and this is most) they do not even realize a site is actually supposed to make you money. If it doesn’t, why have one at all?
A properly set out internet site with useful info in an eye-pleasing format will certainly pull in business. There are many methods that a excellent web marketing specialist can use to make that take place. Why have a wonderful internet site if no one sees it, then when they visit, they leave? If this holds true for your company, your regional internet marketing approaches really need aid. Your website must be earning money for you or a minimum of producing leads.
June 22, 2014
Mobile devices are now ubiquitous in the western world. Even the cheapest of feature phones can access the internet, and have browsers good enough to cope with most websites. However, in spite of the popularity of mobile devices, many brand owners have not yet updated their sites.
The proliferation of mobiles, tablets and small form factor netbooks and ultrabooks means that it is hard for web designers to predict what device or what screen size their visitors will be using. Even among mobile owners, screens range from the very small (on feature phones) to HD quality (on modern iPhones and high end Windows or Android devices. The iPad’s retina display is such high quality that it actually exceeds the resolution of most desktop computers.
It can be tempting to ignore the issue of screen sizes and just hope that your site works for everyone but Google has already made it quite clear to webmasters that good mobile website design should be a priority. Matt Cutts recently announced plans to penalize webmasters who use redirects to send Smartphone users from a deep link found in the search engines to an irrelevant central mobile page, and also to penalize webmasters who display error pages to users who visit using mobiles. Google wants to make sure that mobile users get a good search experience, and after spending a long time using the lure of enhanced rankings to encourage that, it has decided to start using the threat of penalties to push those who have hesitated.
Local Search Matters
Mobile devices are already commonplace, and a huge percentage of mobile users are searching for things with the intent of buying. If someone uses their mobile to search for Italian food, or even a specific brand of training shoe, then there’s a high chance they are doing so in order to purchase that item. Google knows this, and will offer local results to mobile users, so if you run a bricks and mortar store it makes sense to have a mobile-friendly web presence. Your web presence could have a direct impact on the footfall seen by your business.
Mobile Isn’t Just Growing – It is Dominating Mobile search traffic has been growing steadily over the last few years, and it is expected that it will outstrip desktop traffic by 2015. This is a big deal for all website owners. If your website does not look good on both desktop and mobile devices, and if it does not load quickly for mobile users, then you will lose a massive percentage of your traffic. You cannot afford to ignore such a huge segment of the market.
Responsive Design is a Must
Responsive design is something that is revolutionizing the mobile space. Responsive design means designing a website that adapts to the device it is viewed upon. While responsive design matters for all platforms, it is mobile that is the primary driver of innovation in this form of design.
At its most basic, responsive design means designing a page that will re-size and re-arrange itself so that it fits on the screen of any device, and is legible on anything from a VGA display to an ultra-high resolution retina display. However, there is far more to responsive design than just a few flexible CSS layouts. The most advanced mobile designs also recognise on the server side whether the user has a high resolution display or not and will endeavour to determine whether the user is on a mobile connection or not. This information will be used to serve up different assets – so an iPad user on a wifi connection might get high resolution images, while someone on a lower-resolution screen mobile device will receive smaller assets that will not eat up as much of their bandwidth.
This kind of responsive design is a boon for both users and webmasters. It ensures that web users get served pages quickly, and don’t waste their data allowance on images they don’t want to see, and it improves retention rates for the webmasters themselves. A low bounce rate is a strong indicator of success, and it is something that Google watches for when it is rating the quality of websites, so optimizing your site to avoid losing visitors in the first few seconds is essential.
Mobile Design and SEO
If you want your website to succeed then it is essential that you learn the latest responsive design techniques, or work with a web designer who understands them and understands how to market your website to the right audience. For some businesses, the right audience is primarily a local one, while others may want to market on a much broader scale. SEO can be a complex task, and mobile marketing adds an extra layer of complexity.
A good mobile web design company will help you to put together a responsive, fast loading and appealing design, and will test that design on iOS, Android and Windows devices, as well as Blackberry devices and legacy computers too. This may seem like a lot of work, but it is well worth the effort. If you lose a website visitor because your site was poorly optimized, there is a high chance that visitor will never return. A few minutes of testing before your website goes live will help to save you a lot of hassle in the future.