June 17, 2014
Hi Everyone, welcome to my internet/marketing blog. Sometimes it is hard to keep up with all the changes that are happening in the world of online marketing and here you will find some great information to help you keep on the inside track. There are so many different facets to internet marketing and I hope to impart some of my knowledge so that you can benefit.
February 12, 2015
In order for your business to be found in the correct niche on the internet the first thing you will need to have a well designed website. Having a site that is easy to access, is quick to download, can be viewed on multiple devices and provides great information on what you have to offer and what you do is essential these days. Each page must have well written unique content that is interesting, informative and draws the visitor in. It is important that your content has a good mix of relevant keywords and key phrases woven within. These keywords and phrases must not be overused and must appear naturally within the body of the text, over use will ring alarm bells with the search engines when the whole point is to attract their attention for the right reasons.
When looking at keywords and key phrases to use, you should in fact perform a thorough keyword research project beforehand so that you have relevant information pertaining to your particular niche. There are many great free online tools for doing keyword research which will show you the actual words and phrases that are being searched for. Don’t forget your long tail keywords as well, these can be particularly useful for increasing local business. If you have an ecommerce site with multiple items with the same description, you need to try and vary the descriptions so that they are all different. Don’t just use the manufacturer’s description as this will be seen as duplicate content and will devalue your website. Make up your own descriptions and make sure that they are accurate, there is nothing more disappointing than buying something and it is not as described.
Think about how you are going to market your site, take a measured approach and choose a strategy that will enhance your rankings. There are many ways of increasing traffic to your site which in turn leads to more business and a higher ranking on the search engines. It is important that whatever strategy you plan to use, targets the right audience, there is no point in attracting lots of visitors if they don’t stay on your site because you don’t offer what they want. Having visitors who do not remain on your site rings alarm bells for the search engines which could lead to penalties. Keeping your site on the right side of the search engines is a delicate balance which requires thought, planning and a bit of cunning.
We all know that ranking higher than other websites on search engine results is crucial to your e-commerce site becoming a succes.
Here are two clever SEO tactics that will get your website to the top spot. Not practicing these SEO tips could result in your page getting bumped back to Page 2, 3, or even further. The further back your site lands, the less sales you’re likely to complete.
It doesn’t matter if you are starting a new site or if you are improving an existing one. There are SEO tips that you do not usually hear about, but are surprisingly effective in getting your website to the coveted top spot.
Remember, in today’s tough competition, it is not enough to get to the first page of search engine results. You have to be at the number one spot.
Tip Number One: Two-pronged Research
Researching for SEO is akin to a two-pronged fork. On one side, you need to do keyword research. On the other, you have to research your competition.
While keyword research is a common tip for SEO beginners, researching competitors is not always mentioned. Nevertheless, these two are integral toward reaching your SEO ranking goals.
Why do research? The answer is, simply because using the wrong keywords is a waste of your SEO efforts. It does not matter if you write unique, earth-shattering content. If you are targeting the wrong keywords, you will generate low traffic and zero conversions. You own a business and you have to make money, so start researching!
Research Your Keywords
Doing keyword research means you need to pay attention to three major areas.
First, you need to find the right keywords to use on your product pages and homepage. These two are the most important pages of your website. This means you have to search for keywords that are relevant to the products you offer. This makes it easy to promote products on your website.
Be careful, though, about choosing keywords that are too broad. This would result in people clicking on your site for a good five minutes and not finding what they need. The result is a low conversion and increased bounce rate.
Also, highly competitive keywords may make it even more difficult for you to get higher rankings later on.
Research Your Competitors
After identifying the best keywords to use for your website, the next thing you should do is learn more about your competitors. Research them and find out what they are doing to increase their website’s rankings.
Continue reading http://smallbiztrends.com/2015/02/clever-seo-tactics.html
January 8, 2015
Have you thought about your landing pages? Landing pages are essential for your online marketing campaigns and you should think about the different types of landing page that you can use to boost your online business. The landing page need not take visitors straight to your home page, you could use virtually any page on your site but you do need to ensure that the pages look professional.
Consumers expect a certain level of quality in everything these days and this is particularly so in technology. It is more important than ever that your site is viewable on mobile devices as well as on computers. It is also vital that the site downloads quickly and that the images and videos are good enough to show your products or services to their best advantage. First impressions always count.
There are many ways to create a landing page, you can make use of a professional web design company, or build it yourself using specialist web design software. If you are going to do it yourself, you will need a certain level of skill and knowledge to do a good enough job.
The whole point of landing pages is for them to convert visitors into customers. Just having a good looking landing page is not enough, it must contain the right words and pictures and also have easily found links to navigate around the rest of the site. You must have an idea of what makes your customers tick so that you can appeal to them. This is not something that can be done by using software or hiring web designers, although the web designers will be able to suggest things that could work well if you are unsure.
A profitable landing page is one that is informative without being dull, it is professional without being too slick and it is easy to navigate. The landing page is your shop window, so before you dress your window, think about what you want people to see.
Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it’s not enough to simply build a landing page and hope for the best. In order to be successful, you need to spend time refining and perfecting your landing pages to optimize them for conversions. Plus, if you create landing pages properly, you can even enjoy increased SEO benefits.
Why Landing Pages Are Important
If you don’t have a landing page as part of your inbound marketing strategy, you aren’t immediately going to fail. However, if you use pay-per-click (PPC) ads, affiliate links, or multiple different channels to drive traffic to your website, a landing page (or series of landing pages) can help you filter your traffic and increase the likelihood of user engagement.
Consider the following benefits of landing pages:
- Audience segregation. With landing pages, you can easily filter your audiences. First, you can separate portions of your audience based on their origins; for example, a potential customer who finds out about you on social media probably won’t have the same interests as one who finds you through a PPC ad. Using unique landing pages helps you cater your message to very specific sections of your audience. Plus, using an entry landing page can help you separate truly interested parties from passersby, since landing pages encourage immediate conversion.
- Increased propensity for conversion. Landing pages are short, simple, and drive people to an obvious final destination: conversion. If your landing page is designed with conversion in mind, you’ll see a much higher rate of conversion than with your traditional main website. For most businesses, more conversions mean more revenue.
- Easy A/B testing. Hosting separate landing pages also makes it easier to perform A/B tests. With two similar yet distinct profiles, you can measure the impact of each of your designs, or the influence of each of your marketing channels, and eventually determine which selection of factors work best to convert your audience.
- Objective data. Finally, landing pages give you more objective data about your audience. Your key metrics will be visitors, bounce rates, and total conversions. With those data, you’ll easily be able to measure your campaign success and your bottom-line ROI.
Now that you understand why landing pages are beneficial, you can get to work building one for your website. Below, we’ll explore how to do it properly.
Step One: Claim a Custom URL
Once you decide to build a landing page or series of pages, you’ll first have to decide on a custom URL. You can host a landing page on your root domain, in order to get a domain authority boost, with a custom tail end to the URL such as /special-offer or /facebook-promotion. In your URL, be as descriptive as possible, but avoid the temptation to stuff it full of keywords. Doing so may increase your chances of getting penalized.
If you’re running multiple inbound campaigns, it’s a good idea to have multiple custom URLs, each named according to its source. That way, you’ll be able to easily distinguish between your different sources of leads and objectively measure which strategies are paying off the most. Just be sure to install your Google Analytics script on each of the landing pages, and set up custom goals so you can easily monitor and report on the overall progress.
November 5, 2014
It is so important to select the right keywords, where to find them and exactly what to do with them. Following my guidance can substantially increase the amount of traffic you currently get which, in theory will certainly lead to increased sales.
Potentially the most important internet marketing tool is keyword research. If you simply guess what individuals are trying to find, you take the risk that you’ll be wrong, subsequently missing out on big traffic capacity. So why take that threat when a proper keyword searchs can offer you a tremendous understanding into exactly what people are really trying to find?
Jotting down notes will get you started, however it won’t offer you any where near the full list of possibilities. However, jotting down what you think to be good keywords is the best method to begin.
When I begin a new keyword project, my chosen technique is to jot down a couple of keywords then research competitors to see exactly what they are doing. I review their sites and note down the essences and concepts that are covered, and list what I think to be the main keywords. I normally look at 10 websites to obtain a good idea of the important problems and ideas that are currently being talked about in my target market.
For this workout I’ll make a list of around 20 main keyword ideas. The next step is to put these keywords into a Keyword Recommendation Device to discover how popular they actually are.
At this point you need to have a note pad with a list of keywords that you think to be the most essential. Great! Now we shall see a few keyword recommendation websites to see if you are right.
My very first port of call is usually Google’s keyword recommendation tool, which is free to use. Mostly targeted towards AdWords users, this tool will certainly inform you how many times a keyword gets searched for in each month on Google and suggests relevant terms.
For example if I enter Internet Design the tool generates a list of 150 keyword mixes that contain Internet Design. I get results like vibrant internet design, internet design business in Birmingham, budget web design and so on. I only select the keywords that are related to my business profile as you will find some keywords that don’t fit.
Use that list that you developed in Step 1 and key in each keyword to discover associated terms. This procedure is time consuming but must give you hundreds of keyword tips. Save them somewhere on your computer, preferably in Excel format.
There are other keyword techniques out there that will offer you with more advanced keyword details. You will be needed to pay a small charge to utilize them and a few of them provide a totally free trial. Although they are not vital, using them will offer you with a better keyword set.
Wordtracker is one of the most thorough pieces of software on the market and offers you a totally free trial to test it out. The complete variation of Wordtracker gets keywords information from 8 significant sources, including Google, MSN and Yahoo. Their keyword database is comprised of around 300 million keywords used over the last 90 days. The user interface can be intimidating to start with but producing basic reports and saving them is pretty simple. After a short while you will certainly be creating thousands of powerful keywords in just a matter of minutes.
If you wish to see very first page positions within a month or more then targeting the long tail is an absolute must. The Long Tail are those 3 and 4 keyword expressions which are really specific to whatever you are selling. Going back to the web design example, my long tail keywords would be small business web site design, award winning internet design and web design companies London. Using long tail keywords makes it easier to obtain higher rankings particularly when you use geographic terms. It also makes it easier for customers/potential customers to find you when they are looking for local businesses.
You will be able to find ideal long tail keywords utilizing Google’s totally free keyword tool but to obtain quality and accurate long tail keywords it’s suggested you use Wordtracker or Keyword Discovery. Just input the keywords you have actually accumulated in steps 1 & 2 and look for relevant terms that are less generic and more particular.
Next, take a look at the daily search counts to get an concept of the relevant importance of each term. Do not be put off by low numbers; you could discover you can jump straight to the very first page when targeting that term and although there may be low traffic you could find it transforms well. Utilizing this technique, you can really rapidly develop a matrix of hundreds, if not thousands, of quality keywords straight related to your company.
Simply keep in mind that keyword research should be an ongoing procedure and it’s important to experiment with various keyword combinations. If you seem like this is too much for you to handle Personality can care for your keywords research. Contact us to discover more.
Now that you have established your target keywords, you prepare to begin developing your material and insert those keywords into the relevant sections. We’ll take a look at ways to do that in the next article of the series.
October 10, 2014
The concept of online video streaming isn’t new by any means, but the evolution of the industry has continued to transform quality of service and provide even more benefits to consumers. Taking a closer look at what on demand video streaming can do for you will make you definitely not miss visiting the movie rental store.
Low-cost rental kiosks have even replaced the traditional movie rental stores. On demand video streaming takes things even a step further. The most obvious benefit is that you don’t have to go anywhere to have access to what you want to watch.
The second highlighted benefit is that you can have access to a much larger database of movies, considering they are electronically stored. In other words, you’re not subject to just the amount of movies in physical form that a rental kiosk or video store has in stock. This can mean that you can choose from thousands more movies in some cases.
You have different companies you can choose from when it comes to on demand video streaming. Your TV service provider is going to be one of them, but this is usually a choice that can cost you a bit more money. However, on the flip side, you are sometimes privy to the newest of releases, including movies that are still at the theatre or at least just put out on DVD.
Another benefit of on demand video streaming is that you get to watch the movie in the comfort of your own home. You’ve already been able to stay away from going out to rent a movie to watch at home. However, streaming a movie is becoming more popular than going to the theatre for some people. Why?
You get to save money on refreshments, and as mentioned some of the companies are making deals to where the “new releases” available on demand are actually still movies that are in theatres currently. Therefore, it’s a win/win because you get to be sitting on your comfortable furniture with good company, good food and a more relaxing atmosphere.
A huge benefit to online streaming of video is also the availability of being able to use different devices. You can even stream movies on a cell phone! Almost any electronic device these days can help you gain access to on demand video, which means that a benefit coupled with this is you can watch movies on the go!
It’s also much easier because you don’t have to store DVD’s or have a device with a drive. In other words, it eliminates bulkiness in huge fashion. All you have to do is have the device, access the site, choose a movie and enjoy.
There are also some devices, carriers and providers that allow for sharing between different devices and cheaper purchases vs. renting of on demand videos. It really all depends on what type of access you choose to have and which company you go with.
Either way, you won’t be disappointed with the services because there is much greater flexibility when it comes to streaming video online. There are even sites in which you can watch all kinds of things on demand for free!
Imagine just being able to press a button and watch what you want when you want from where you want. All you have to do is sit back, relax and enjoy the feature!
Another cool thing about on demand video streaming is that there are the pay per feature services and the monthly services. In other words, you can pay one small monthly fee to some companies, and all the sudden you have access to thousands of movies for the entire month.
This means that you can stream a movie all day everyday and never be charged more than the monthly fee. Imagine how many movies you could watch, and think about the discount that this type of service brings to you.
It’s really all up to you and what you want from one or more of these services. You could sign up for a cheap monthly subscription with one service, and you could provide yourself with the availability of picking new releases on demand from another. That’s just an example of what you could do with on demand video streaming.
September 23, 2014
Google’s Hummingbird is an intelligent algorithm that is able to index content based on queries made. Key elements included are the context and requirement of the search being made. For instance, someone types in a query on a smartphone at a particular time of day in a certain locality, the algorithm is able to ‘understand’ in more detail and context what the person is looking for and is therefore able to provide a more accurate set of answers. By better understanding what the searcher is looking for, Google is able to offer more and as a result, website owners must provide high quality content in order to rank.
In the past SEO focussed on targeting keywords at a particular density within the text, H tags, meta tags and alt tags. Keywords were literally stuffed into web pages but this is no longer a good idea. Yes, scatter keywords around within the context of the text and make use of tags but be careful how you use your keywords and if possible vary them so that they are natural. There are 3 core sections to webpage content, text, video and images. Using all 3 will determine a theme for the page and it is important that every page has its own theme which is unique (that is not duplicated) and improves the site. If for instance you have a web page all about ‘dog accessories’ it is important that you provide Google with as many signals as possible that this page is the target for all the relevant search terms. Therefore I would ensure that I had optimised that page with all the relevant products for this niche which would include things like collars, leads, muzzles, harnesses, dog coats and anything else that I was talking about on the page. I would also ensure that each item has some practical information regarding the use and correct application of the item. This is where Hummingbird kicks in because it is looking for how to provide better results for searches that include words such as ‘how to use a…’ or ‘how to fit a’ or ‘what’s a .. used for’.
On this page I would ensure there are suitable images of the items. People generally want to see a visual example of such items and perhaps the context of how they are used. Videos are especially useful for showing how things work or how to do something. It is important to make sure that the pictures and videos have a relevant description as this will send a signal to Google that this page is highly relevant to the search term.
As technology evolves and more people are using their voice to speak searches into their smartphones, Hummingbird is geared to determine the meaning of a search. Speaking a search is going to be a longer sentence and is often a question. The results will depend upon Google’s understanding of the semantics within the search term in order to provide appropriate results. Approximately 40% of mobile searches are local where the person is looking for something or information in their locality. So it is important if you want to capture the local market, to make sure that your website is responsive and can be accessed from mobile devices. If for example you own a shop, you will want an easily accessible store locator that can be viewed on a mobile so that the potential customer can find you without difficulty.
Hummingbird is already having an effect on long tail keywords and will have a bigger impact on searches that contain questions. The use of voice searches definitely creates longer query strings and it is important to Google to try to offer content that matches these searches. Consider ‘how to’ and ‘user’ guides if you have items with multiple applications. Spend some time thinking about what you are offering on your site, what is its purpose and how you can best provide the search engines with information held within.
When creating content, make sure it is written for a human being to read, not just for the search engines. It needs to be interesting, engaging and informative as well as taking into account factors such as location – it’s no good having your business hundreds of miles away from someone who wants to make use of your services or buy goods locally. Increasing semantic signals and matching content will improve indexing on the search engines.
As the algorithm technology progresses and improves, Google will get better at anticipating what the searcher wants and will be able to provide suitable results depending upon device, written or spoken query and locality. This is why it is so important to be able to adapt and move forward in order for your business to continue to thrive.
August 26, 2014
The simplest way to understand SMS gateways is to see them as a means by which SMS text messages can be sent and received from a desktop PC or other internet-enabled device without requiring a direct connection to a mobile phone network.
Of course, SMS gateway technology has not stood still, but has instead evolved significantly in recent years to keep pace with the rate of change seen elsewhere in the IT market. And businesses are continuing to embrace these systems to enhance their communications capabilities and assist in everything from marketing to colleague collaboration.
The Convenience of Conversion
Interoperability is the name of the game with an SMS gateway, because of course it facilitates the sending and receiving of text messages between platforms which might not otherwise be compatible with one another. And emerging systems make it possible to achieve this in more ways than one.
For example, a gateway service can allow you to send and receive SMS texts to and from a business email account. And if you want to use the same account to send out a message to multiple recipients using both email and SMS-enabled devices to access the content, then the simultaneous transmission to each end used which is possible thanks to an SMS gateway will be a major convenience.
Some SMS gateway vendors offer complete integration with popular enterprise email platforms, including Microsoft Outlook. But even email services for which a bespoke gateway is not available can still be used in conjunction with this type of solution, so there is no need to make compromises or instigate a company-wide shift.
Harnessing the Cloud
Cloud computing has made it much easier for businesses to access software solutions and connectivity services in a web-based, platform-agnostic environment. And the cloud is one of the backbones of modern SMS gateway services.
What makes the cloud especially suitable for the sending and receipt of SMS text messages is that rather than being tethered to a single location or a single device, you can access your correspondence and contacts from anywhere in the world, as long as you have access to an internet connection and a device with a web browser.
Cloud apps designed to control SMS activities are also a sensible investment because they do not depend on the limitations of the hardware that you are using at any given time. Instead all of the heavy lifting is done at remote data centres, so you do not need to concern yourself with the concept of messages only being stored locally.
As such, you can avoid complications arising from a lost or stolen device, while also overcoming technical issues which may hinder your ability to use the service comprehensively.
Meanwhile, the browser-based interface allows for a full complement of interactivity and management, meaning that you can make adjustments to settings, check up on the current status of your SMS gateway account and carry out other admin tasks while you are out in the field.
In-House Application Integration
As already mentioned, it is possible to integrate an SMS gateway with enterprise email clients, but for a much more tailored experience you can even access the underlying API to combine this type of solution with your own apps and services.
This is a great tool for developers that want to combine SMS functionality with products and solutions without it being obvious that they are relying on the use of a third-party platform.
As well as using such integration to automate message distribution and replies, you might want to take advantage of the API to carry out analytical activities and assess the kinds of usage levels that are occurring within a specific timeframe. All of this will leave you better equipped to manage your business in the modern world.
While it should be obvious that there are many areas in which an SMS gateway can be a beneficial facet of a business, you may be wondering about the particular circumstances in which you might consider adopting one.
Perhaps the most common use of a gateway is in a marketing capacity, since contacting a large audience of existing and potential customers is possible using this technology. An SMS text is a very engaging and direct form of advertising, since its receipt invariably requires some form of interaction from the recipient.
At the other end of the spectrum, an SMS gateway can be an advantage for businesses that are looking to improve their customer support. Such a system can be used to alert a customer when an appointment or delivery is due to be made, or confirm with them the details of an order they have just placed for peace of mind and higher rates of satisfaction.
Managing staff while they are in the field using an SMS gateway can be another practical and affordable alternative to traditional methods of communication. And enterprising organisations will no doubt have ideas about other ways in which they can gain an advantage through the adoption of this technology.
Most importantly, the cost of using an SMS gateway is low, and the convenience it delivers will easily justify the investment you make in embracing it. While SMS usage is falling in the wake of instant messaging rising to prominence, there are still few better ways of communicating by text available to modern companies, which is why this should be considered as a solution for the long term.
July 8, 2014
Local online marketing can mean various things to various businesses, however the majority of small company owners are just lost when it concerns the technical jargon and techniques involved. Whether you call it regional online marketing, local business advertising, local search marketing, local SEO marketing or simply plain local marketing, it is all part of the very same animal – marketing your company on the internet to people in your area who will certainly be your actual physical clients. When it is done properly, it can be very successful in gaining you far more customers who are willing to spend their money on your goods or services.
When it pertains to online marketing for local companies, the ROI is normally much better when compared with the “old” or “traditional” marketing approaches which made use of to be the only choices. These include however are not restricted to: Yellow Pages advertising, radio and/or TV commercials, signboards, giving out leaflets, and so on. While these methods still work for some kinds of small businesses, they are normally far less reliable than their modern-day online counterparts. Not just are they less efficient, however if you have actually ever investigated them (or utilized them); you understand how costly they can be.
How should your company strategy local web marketing? That depends on your kind of company, area and target market along with the expense of your items. For example, it wouldn’t make good sense for a corner coffee shop to invest thousands every month in every kind of online advertising offered, unless they were able to handle the ridiculous amount of company those projects would develop. Possibilities are they would not be able to manage that many new customers and still retain their level of client service (which keeps those consumers coming back). Nevertheless, a business that offers emergency flooding clear up, for example, could charge a significant amount of money for such an undertaking During that case, even 10 brand-new consumers each month sent out through their regional business advertising efforts online would justify that very same cost. That does not imply the local tea rooms shouldn’t make use of local online advertising techniques – the strategy made use of would just be various for optimal efficiency both in cost and result.
There are lots of various sorts of regional internet marketing that can be extremely efficient for small business owners. The one lots of people consider is natural Search Engine Optimization advertising. This is a approach that requires getting your website to show up on as high as possible when individuals are looking for exactly what you offer. For instance, a individual might type “salt lake city television repair work” into Google. If your internet site is enhanced for natural SEO, your website will certainly show up at the top of the outcomes. Because 75 % of users never scroll past the very first page, this is huge for your company. In fact, lots of people just look at the very first 3 results.
Another very efficient online marketing technique is using online directories such as Google+ Citizen. When you do a Google search, these are the listings you see at the top of the page with their addresses and markers revealing them on a map. Once more, if you are in these search engine result, you’re in, especially considering that in many cases, these outcomes take up a minimum of half the page. Enhancing these directory listings is also essential. Numerous of these sites have testimonials of your company, and you can upload videos, images and other info. It’s practically like a mini-website for your company where users can find out all the important info and see what others have actually experienced when working with you.
Another technique that can be really reliable for companies both little and large is video advertising. Video advertising works exceptionally well especially for companies that provide something individuals need right away. For example, emergency locksmith services, plumbing services, roof repairs or electrician services. When visitors searching for your services see your video at the top of the organic search engine results, if they like what they see and consider your firm to be trustworthy and reliable, your phone will be ringing off the hook!
When numerous small business owners think of local online marketing, they think of their internet site. The first thing that comes to mind is, “I already have a web site. Isn’t really that enough?” Excellent question. The response I always give is, “That depends. Is it making you money?” Many entrepreneur don’t have an response, either due to the fact that they have no way of tracking their traffic and conversions or (and this is most) they do not even realize a site is actually supposed to make you money. If it doesn’t, why have one at all?
A properly set out internet site with useful info in an eye-pleasing format will certainly pull in business. There are many methods that a excellent web marketing specialist can use to make that take place. Why have a wonderful internet site if no one sees it, then when they visit, they leave? If this holds true for your company, your regional internet marketing approaches really need aid. Your website must be earning money for you or a minimum of producing leads.
June 22, 2014
Mobile devices are now ubiquitous in the western world. Even the cheapest of feature phones can access the internet, and have browsers good enough to cope with most websites. However, in spite of the popularity of mobile devices, many brand owners have not yet updated their sites.
The proliferation of mobiles, tablets and small form factor netbooks and ultrabooks means that it is hard for web designers to predict what device or what screen size their visitors will be using. Even among mobile owners, screens range from the very small (on feature phones) to HD quality (on modern iPhones and high end Windows or Android devices. The iPad’s retina display is such high quality that it actually exceeds the resolution of most desktop computers.
It can be tempting to ignore the issue of screen sizes and just hope that your site works for everyone but Google has already made it quite clear to webmasters that good mobile website design should be a priority. Matt Cutts recently announced plans to penalize webmasters who use redirects to send Smartphone users from a deep link found in the search engines to an irrelevant central mobile page, and also to penalize webmasters who display error pages to users who visit using mobiles. Google wants to make sure that mobile users get a good search experience, and after spending a long time using the lure of enhanced rankings to encourage that, it has decided to start using the threat of penalties to push those who have hesitated.
Local Search Matters
Mobile devices are already commonplace, and a huge percentage of mobile users are searching for things with the intent of buying. If someone uses their mobile to search for Italian food, or even a specific brand of training shoe, then there’s a high chance they are doing so in order to purchase that item. Google knows this, and will offer local results to mobile users, so if you run a bricks and mortar store it makes sense to have a mobile-friendly web presence. Your web presence could have a direct impact on the footfall seen by your business.
Mobile Isn’t Just Growing – It is Dominating Mobile search traffic has been growing steadily over the last few years, and it is expected that it will outstrip desktop traffic by 2015. This is a big deal for all website owners. If your website does not look good on both desktop and mobile devices, and if it does not load quickly for mobile users, then you will lose a massive percentage of your traffic. You cannot afford to ignore such a huge segment of the market.
Responsive Design is a Must
Responsive design is something that is revolutionizing the mobile space. Responsive design means designing a website that adapts to the device it is viewed upon. While responsive design matters for all platforms, it is mobile that is the primary driver of innovation in this form of design.
At its most basic, responsive design means designing a page that will re-size and re-arrange itself so that it fits on the screen of any device, and is legible on anything from a VGA display to an ultra-high resolution retina display. However, there is far more to responsive design than just a few flexible CSS layouts. The most advanced mobile designs also recognise on the server side whether the user has a high resolution display or not and will endeavour to determine whether the user is on a mobile connection or not. This information will be used to serve up different assets – so an iPad user on a wifi connection might get high resolution images, while someone on a lower-resolution screen mobile device will receive smaller assets that will not eat up as much of their bandwidth.
This kind of responsive design is a boon for both users and webmasters. It ensures that web users get served pages quickly, and don’t waste their data allowance on images they don’t want to see, and it improves retention rates for the webmasters themselves. A low bounce rate is a strong indicator of success, and it is something that Google watches for when it is rating the quality of websites, so optimizing your site to avoid losing visitors in the first few seconds is essential.
Mobile Design and SEO
If you want your website to succeed then it is essential that you learn the latest responsive design techniques, or work with a web designer who understands them and understands how to market your website to the right audience. For some businesses, the right audience is primarily a local one, while others may want to market on a much broader scale. SEO can be a complex task, and mobile marketing adds an extra layer of complexity.
A good mobile web design company will help you to put together a responsive, fast loading and appealing design, and will test that design on iOS, Android and Windows devices, as well as Blackberry devices and legacy computers too. This may seem like a lot of work, but it is well worth the effort. If you lose a website visitor because your site was poorly optimized, there is a high chance that visitor will never return. A few minutes of testing before your website goes live will help to save you a lot of hassle in the future.